Why Cleansing Your Skin Matters (And How to Do It Right)

Cleansing is often seen as the simplest step in a skincare routine — a quick wash and rinse, then on to the serums and moisturizers. But the truth is, cleansing is the foundation of healthy skin. Done properly, it helps everything else in your routine work better. Done incorrectly (or not often enough), it can leave even the best products struggling to perform.

Let’s break down why it’s so important, when you should be doing it, what types of cleansers we recommend, and how to cleanse the right way.

Why Cleansing Is More Than Just Washing Your Face

Cleansing removes more than just makeup. It lifts away excess oil, sweat, pollution, sunscreen, dead skin cells, and any buildup from the day (or night). It also preps your skin to absorb the active ingredients in your serums and moisturizers — meaning if your skin isn’t properly cleansed, those expensive products can’t do their job.

And cleansing isn’t just a morning and night thing. Here are some key times when cleansing is essential:

• After workouts – Sweat can trap bacteria and oils that clog pores. Even if you're not prone to acne, this buildup can lead to irritation, redness, or dullness.
• Before applying serums – Clean skin = better product penetration. Serums are often packed with active ingredients like vitamin C, peptides, or retinol, and they need a clean canvas to be effective.
• After makeup or SPF wear – SPF is a must, but it can cling to the skin and attract environmental buildup. A thorough cleanse ensures it’s fully removed.
• When skin feels congested – If your skin feels oily, itchy, sticky, or just ‘off’ — it’s a sign you might need a refresh.

The Two Clinical-Grade Cleansing Lines We Carry

We proudly carry two professional skincare brands that offer science-backed, dermatologist-loved cleansers for a wide range of skin types and concerns: iS Clinical and Alastin Skincare.

iS Clinical Cleansers

iS Clinical is known for high-performance, pharmaceutical-grade skincare, and their cleansers are no exception. They're effective yet gentle, safe for daily use, and ideal for sensitive skin.

• Cleansing Complex
  A cult favorite! This clear, lightweight gel deeply cleanses without drying the skin. It removes impurities, reduces breakouts, and resurfaces the skin with gentle exfoliating acids. Great for all skin types, including acne-prone or reactive skin.

• Cleansing Complex Polish
  Think of this as a step up from the original Complex, with added exfoliating beads to provide physical exfoliation. It refines skin texture while still being gentle enough for regular use. Ideal if your skin feels rough, dull, or congested.

• Warming Honey Cleanser
  A luxurious, thick gel that uses raw honey and papaya enzymes to gently exfoliate and purify. It creates a warming sensation when applied — making it feel more like a treatment. Best for those looking for hydration and a deeper pore cleanse.

Alastin Skincare Cleansers

Alastin is a favorite in clinical settings for its restorative and skin-barrier-supporting formulas, perfect for post-procedure care or sensitive, aging skin.

• Gentle Cleanser
  Formulated for daily use, this cleanser removes makeup and impurities without irritation. It includes soothing ingredients like oat kernel extract and is ideal for dry, sensitive, or compromised skin.

• Ultra Calm Cleansing Cream
  This cream-based cleanser is ultra-soothing and hydrating. It’s great for those with redness, irritation, or rosacea-prone skin. It doesn’t lather like traditional cleansers but leaves your skin calm and refreshed.

So... How Should You Cleanse?

It might sound silly, but many people never learned the proper way to cleanse their face. Here’s the breakdown for a gentle, effective cleanse:

1. Start with clean hands – Always wash your hands first! This prevents transferring bacteria to your face.

2. Use lukewarm water – Hot water can strip your skin; cold water won’t open pores enough to loosen dirt.

3. Apply a nickel-sized amount of cleanser to damp skin – Don’t overdo it. Most cleansers are concentrated.

4. Use your fingers – You don’t need a towel, brush, or sponge (unless instructed). Gently massage in circular motions for at least 30–60 seconds to lift impurities and stimulate circulation.

5. Rinse thoroughly – Make sure no residue is left behind, especially around the hairline and jaw.

6. Pat dry with a clean towel – Don’t rub! Patting keeps the skin barrier happy.

7. Follow with your routine – Apply serums, moisturizers, SPF, or retinols on clean, dry skin for best results.

If you’re double-cleansing (especially after wearing makeup or SPF), you can start with an oil-based cleanser, followed by one of the above options.

Bottom Line

Cleansing is where skincare starts — literally. And when you use the right cleanser for your skin type, at the right time, with the right method, you’ll set the stage for clear, healthy, glowing skin.

We offer both iS Clinical and Alastin Skincare cleansers right here in Mitchell, SD. Whether you're looking for deep cleansing, calming hydration, or a post-workout refresh, we’ll help you find the perfect match.